Prime Day 2026: Unprecedented Discounts on Apple's Latest Devices

Amazon's Prime Day 2026 brings record-low prices on Apple Watch Series 11, Ultra 3, AirPods Max 2, and AirTag 2, with savings up to $150.

Amazon Prime Day 2026 has officially commenced, and early deals are already shattering previous price records across Apple's product lineup. Among the most striking offers is the AirPods Max 2, which has plummeted to $399—a staggering $150 off its regular price of $549. This marks the first time the premium over-ear headphones have dipped below the $400 threshold, available in all five color variants. Similarly, the AirTag 2, equipped with a second-generation Ultra Wideband chip for enhanced Precision Finding, is seeing its first major discount since launch, with a single unit now priced at $24 and a four-pack at $89.

The Apple Watch lineup has also seen unprecedented reductions. The Series 11, fresh off the unveiling of watchOS 27, is available for as low as $279 for the 42mm GPS model—a $120 saving that brings it to an all-time low. The rugged Ultra 3, meanwhile, has been discounted by $150, bringing its price down to $649, undercutting its previous best price by $50. For those seeking a more budget-friendly option, the Apple Watch SE 3 starts at just $199, matching its lowest-ever price. These deals span multiple models and colorways, including Midnight and Starlight for the SE 3, and Natural and Black Titanium for the Ultra 3.

Beyond wearables and audio, discounts extend to iPads and MacBooks. The M4 iPad Air, in both 11-inch and 13-inch variants, has hit all-time lows, with the 128GB Wi-Fi model starting at $519.99. The 13-inch M5 MacBook Air is also seeing a $149 reduction, now priced from $949.99. It is worth noting that these Prime Day deals require an Amazon Prime membership, which costs $14.99 per month or $139 annually, though a 30-day free trial is available for new subscribers. Additionally, Amazon is offering a 50% discount on Prime memberships for young adults aged 18–24, reducing the annual fee to $69.